Dian Fossey, Primatologist - Profile and Biography

Dian Fossey, Primatologist - Profile and Biography Dian Fossey Facts: Known for: study of mountain gorillas, work to preserve habitat for gorillasOccupation: primatologist, scientistDates: January 16, 1932 - December 26?, 1985 Dian Fossey Biography: Dian Fosseys father, George Fossey, left the family when Dian was only three.   Her mother, Kitty Kidd, remarried, but Dians stepfather, Richard Price, discouraged Dians plans.  An uncle paid for her education.   Dian Fossey studied as a preveterinary student in her undergraduate work before transferring to an occupational therapy program. She spent seven years as director of occupational therapy in a Louisville, Kentucky hospital, taking care of children with disabilities. Dian Fossey developed an interest in mountain gorillas, and wanted to see them in their natural habitat. Her first visit to the mountain gorillas came when she went in 1963 on a seven-week safari. She met with Mary and Louis Leakey before traveling to Zaire. She returned to Kentucky and her job. Three years later, Louis Leakey visited Dian Fossey in Kentucky to urge her to follow through on her desire to study the gorillas. He told her she later found it it was to test her commitment to have her appendix removed prior to moving to Africa to spend an extended time studying the gorillas. After raising funds, including support from the Leakeys, Dian Fossey returned to Africa, visited Jane Goodall to learn from her, and then made her way to Zaire and the home of the mountain gorillas. Dian Fossey earned the trust of the gorillas, but human beings were another matter. She was taken into custody in Zaire, escaped to Uganda, and moved to Rwanda to continue her work. She created the Karisoke Research Centre in Rwanda in a high mountain range, the Virunga Volcano mountains, though the thin air challenged her asthma.   She hired Africans to help with her work, but lived alone. By techniques she developed, especially imitation of the gorilla behavior, she was again accepted as an observer by a group of mountain gorillas there. Fossey discovered and publicized their peaceful nature and their nurturing family relationships. Contrary to standard scientific practice of the time, she even named the individuals. From 1970-1974, Fossey went to England to get her doctorate at Cambridge University, in zoology, as a way of lending more legitimacy to her work. Her dissertation summarized her work thus far with the gorillas. Returning to Africa, Fossey began taking in research volunteers who extended the work shed been doing. She began to focus more on conservation programs, recognizing that between habitat loss and poaching, the gorilla population had been cut in half in the area in only 20 years. When one of her favorite gorillas, Digit, was killed, she began a very public campaign against poachers who killed gorillas, offering rewards and alienating some of her supporters.   American officials, including the Secretary of State Cyrus Vance, persuaded Fossey to leave Africa.   Back in America in 1980, she received medical attention for conditions that had been aggravated by her isolation and poor nutrition and care. Fossey taught at Cornell University. In 1983 she published Gorillas in the Mist, a popularized version of her studies. Saying she preferred gorillas to people, she returned to Africa and to her gorilla research, as well as to her anti-poaching activity. On December 26, 1985, her body was discovered near the research center. Presumably, Dian Fossey had been killed by the poachers shed fought, or their political allies, though Rwandan officials blamed her assistant.   Her murder has never been solved. She was buried in the gorilla cemetery at her Rwandan research station. On her gravestone: No one loved gorillas more... She joins other famous women environmentalists, ecofeminists, and scientists like Rachel Carson, Jane Goodall, and Wangari Maathai. Bibliography Gorillas in the Mist: Dian Fossey. 1988. Dian Fossey: Befriending the Gorillas. Suzanne Freedman, 1997. Woman in the Mists: The Story of Dian Fossey the Mountain Gorillas of Africa. Farley Mowat, 1988. Light Shining Through the Mist: A Photobiography of Dian Fossey: Tom L. Matthews. 1998. Walking with the Great Apes: Jane Goodall, Dian Fossey, Birute Galdikas. Sy Montgomery, 1992.   Murders in the Mist: Who Killed Dian Fossey?  Ã‚  Nicholas Gordon, 1993. The Dark Romance of Dian Fossey. Harold Hayes, 1990. African Madness. Alex Shoumatoff, 1988. Family Father: George Fossey, insurance salesMother: Kitty Kidd, modelStepfather: Richard Price Education University of California at DavisSan Jose State College

Biography of Rudolf Diesel, Inventor of the Diesel Engine

Biography of Rudolf Diesel, Inventor of the Diesel Engine The engine that bears his name set off a new chapter in the Industrial Revolution, but German engineer Rudolf Diesel (1858–1913), who grew up in France, initially thought his invention would help small businesses and artisans, not industrialists.  In truth, diesel engines are commonplace in vehicles of all types, especially those that have to pull heavy loads (trucks or trains) or do a lot of work, such as on a farm or in a power plant. For this one improvement to an engine, his impact on the world is clear today. But his death more than a century ago remains a mystery. Fast Facts: Rudolf Diesel Occupation: EngineerKnown For:  Inventor of the Diesel engineBorn:  March 18, 1858, in Paris, FranceParents:  Theodor Diesel and Elise StrobelDied:  September 29 or 30, 1913, in the English ChannelEducation:  Technische Hochschule (Technical High School), Munich, Germany; Industrial School of Augsburg, Royal Bavarian Polytechnic of Munich (Polytechnic Institute)Published Works:  Theorie und Konstruktion eines rationellen Wremotors  (Theory and Construction of a Rational Heat Motor), 1893Spouse:  Martha Flasche (m. 1883)Children:  Rudolf Jr. (b. 1883), Heddy (b. 1885), and Eugen (b. 1889)Notable Quote:  I am firmly convinced that the automobile engine will come, and then I consider my life’s work complete. Early Life Rudolf Diesel was born in Paris, France, in 1858. His parents were Bavarian immigrants. At the outbreak of the Franco-German War, the family was deported to England in 1870. From there, Diesel went to Germany to study at the Munich Polytechnic Institute, where he excelled in engineering. After graduation he was employed as a refrigerator engineer in Paris, at Linde Ice Machine Company, beginning in 1880.  He had studied thermodynamics under Carl von Linde, head of the company, in Munich. His true love lay in engine design, however, and over the next few years he began exploring a number of ideas. One concerned finding a way to help small businesses compete with big industries, which had the money to harness the power of steam engines. Another was how to use the laws of thermodynamics to create a more efficient engine. In his mind, building a better engine would help the little guy, the independent artisans, and entrepreneurs. In 1890 he took a job heading the engineering department of the same refrigeration firm in its Berlin location, and during his off time (to keep his patents) would experiment with his engine designs. He was aided in the development of his designs by Maschinenfabrik Augsburg, which is now MAN Diesel, and Friedrich Krupp AG, which is now ThyssenKrupp. The Diesel Engine Print Collector/Getty Images Rudolf Diesel designed many heat engines, including a solar-powered air engine. In 1892 he applied for a patent and received a development patent for his diesel engine. In 1893 he published a paper describing an engine with combustion within a cylinder, the internal combustion engine. In Augsburg, Germany, on August 10, 1893, Rudolf Diesels prime model, a single 10-foot iron cylinder with a flywheel at its base, ran on its own power for the first time. He received a patent there for the engine that same year and a patent for an improvement. Diesel spent two more years making improvements and in 1896 demonstrated another model with the theoretical efficiency of 75 percent, in contrast to the 10 percent efficiency of the steam engine or other early internal combustion engines. Work continued on developing a production model. In 1898 Rudolf Diesel was granted U.S. patent #608,845 for an internal combustion engine.   His Legacy Rudolf Diesels inventions have three points in common: They relate to heat transference by natural physical processes or laws, they involve markedly creative mechanical design, and they were initially motivated by the inventors concept of sociological needs- by finding a way to enable independent craftsmen and artisans to compete with large industry. That last goal didn’t exactly pan out as Diesel expected. His invention could be used by small businesses, but the industrialists embraced it eagerly as well. His engine took off immediately, with applications far and wide that spurred the Industrial Revolutions rapid development. Following his death, diesel engines became common in automobiles, trucks (starting in the 1920s), ships (after World War II), trains (starting in the 1930s), and more- and they still are. The diesel engines of today are refined and improved versions of Rudolf Diesels original concept. His engines have been used to power pipelines, electric and water plants, automobiles and trucks, and marine craft, and soon after were used in mines, oil fields, factories, and transoceanic shipping. More efficient, more powerful engines allowed boats to be bigger and more goods to be sold overseas. Diesel became a millionaire by the end of the 19th century, but bad investments left him in a lot of debt at the end of his life. His Death In 1913, Rudolf Diesel disappeared en route to London while on an ocean steamer coming back from Belgium to attend the groundbreaking of a new diesel-engine plant- and to meet with the British navy about installing his engine on their submarines, the History Channel says.  He is assumed to have drowned in the English Channel. Its suspected by some that he committed suicide over heavy debts, due to bad investments and poor health, information that didnt come out until after his death. However, theories immediately began that he was helped overboard. A newspaper at the time speculated, Inventor Thrown Into the Sea to Stop Sale of Patents to British Government, the BBC noted. World War I was at hand, and Diesels engines made it into Allied submarines and ships- though the latter were primarily for World War II. Diesel was a proponent of vegetable oil as fuel, putting him at odds with the ever-growing petroleum industry and leading, the BBC says, to the theory that Diesel was Murdered by Agents From Big Oil Trusts. Or it could have been coal magnates, yet others speculated, because steam engines ran on tons and tons of it. Theories kept his name in the papers for years and even included an assassination attempt by German spies to prevent his sharing details about the development of the U-boat. Sources Daimler. Rudolf Diesel and His Invention. Daimler.com.Harford, Tim. How Rudolf Diesels Engine Changed the World. BBC News, 19 December 2016.History.com Editors. Inventor Rudolf Diesel Vanishes. History.com.Lemelson-MIT. Rudolf Diesel. Lemelson-MIT Program, Massachusetts Institute of Technology.Lewis, Danny. When the Inventor of the Diesel Engine Disappeared. Smithsonian Magazine. 29 September 2016.

Martha McCaskey Harvard Business School Essay Example | Topics and Well Written Essays - 500 words

Martha McCaskey Harvard Business School - Essay Example At Seleries, McCaskey was posted to work at the industry analysis division ('Martha McCaskey 4). The first assignment at the division was to conduct a competitive analysis study for the company. The excellence with which McCaskey completed this first project earned her complementation by her seniors at the company. Her report was termed as being the best received since the beginning of the enterprise. She had done an excellent job. McCaskey's second assignment that came two weeks later was to conduct a competitive analysis for another company that made printed circuit boards (Martha McCaskey 4). Due to the sensitivity of the project, McCaskey was assigned two other members of the old guard to work with. The task was quite arduous given the lack of information and cooperation from his assigned members of the project. The report took too long to complete. Over nine months.Despite the many tasks, McCaskey developed her attitude of maintaining integrity in completing the assigned project s. Her efforts were recognized and appreciated. In 1996, McCaskey was given a substantial salary increase and a bonus of $25,000 (Martha McCaskey 5). The Silicon 6 Project came in January 1997. The project involved an old client for Seleries and concerned a new type of computer chip that was being produced by a primary competitor to the customer. There was required a detailed information concerning the costs and manufacturing processes for the new computer chip (Martha McCaskey 6). The project was assigned to McCaskey.

Jackie O concert review Essay Example | Topics and Well Written Essays - 750 words

Jackie O concert review - Essay Example Kennedy, belcher played Andy Warhol, Stephanie played Maria Callas and Joyce played Grace Kelly. The compositions according to the concert were twenty five. It however starts with an overture of Jackie’s song. It is played with a violin which leads to the beginning of the concert. The list then goes on to the different compositions and then ends with bows and credits. The main list of compositions includes the following; 3. Describe one or more musical elements that you recognize in the compositions. Identify the style period (If you are unaware what the style is, look up the composer and compare it to the period discussed in the book). The dates will often appear in the program. Mention any instrument that stands out and explain why In the composition, there is the use of the cello mostly. It stands out for me as it brings out the melancholy. It is played solo and it gives voice to Jackie’s song that is without voice in the beginning and enables one to understand the mood of the song and the opera. Other instruments used in the composition include, the piano, percussion, clarinet, the cello, a drum, saxophone, horn, trumpet, acoustic guitar, a bassoon, harp, trombone, tuba, strings and the flute. The style period is regarded as an opera because it is a series of many acts and compositions throughout the concert. Others may also call it a song cycle because of the different compositions in it. The concert is full of life. The performances bring much meaning to the titles and compositions of each of them. The costumes by the performances and the voices bring out melodies that create great symphony with the instruments. Each role of every performer is very well illustrated to bring out the stories of the opera according to Daugherty. The life presented for Jackie O is a flow of both joy and sadness. The opera brings out emotion that is illustrated so importantly in the songs and in the

Heteronormativity Kritik Essay Example for Free

Heteronormativity Kritik Essay This chapter is about sex, but not the sex that people already have clarity about. Outer space as a human, political domain is organized around sex, but a sex that is tacitly located, and rarely spoken, in official discourse. The poli ­ tics of outer space exploration, militarization and commercialization as they are conceived of and practiced in the US, embody a distinction between public and private (and appropriate behaviours, meanings and identities therein) highly dependent upon heteronormative hierarchies of property and propriety. The central aim of this chapter is to show how US outer space discourse, an imperial discourse of technological, military and commercial superiority, configutes and prescribes success and successful behaviour in the politics of outer space in particularly gendered forms. US space discourse is, I argue, predicated on a heteronormative discourse of conquest that reproduces the dominance of heterosexual masculinity(ies), and which hierarchically orders the construction of other (subordinate) gender identities. Reading the politics of outer space as heteronormative suggests that the discourses through which space exists consist of institutions, structures of understanding, practical orientations and regulatory practices organized and privileged around heterosexuality. As a particularly dominant discursive arrangement of outer space politics, US space discourse (re)produces meaning through gendered assumptions of exploration, colonization, economic endeavour and military conquest that are deeply gendered whilst presented as universal and neutral. US space discourse, which dominates the contemporary global politics of outer space, is thus formed from and upon institutions, structures of understanding, and practical orientations that privilege and normalize heterosexualiry as universal. As such, the hegemonic discursive rationalizations of space exploration and conquest ,re)produce both heterosexuality as unmarked (that is, thoroughly normal ­ ized) and the heterosexual imperatives that constitute suitable space-able people, practices and behaviours. As the introduction to this volume highlights, the exploration and utilization of outer space can thus far be held up as a mirror of, rather than a challenge to, existent, terrestrially-bound, political patterns, behaviours and impulses. The new possibilities for human progress that the application and development of space technologies dares us to make are grounded only in the strategy ­ obsessed (be it commercially, militarily or otherwise) realities of contemporary global politics. Outer space is a conceptual, political and material space, a place for collisions and collusions (literally and metaphorically) between objects, ideas, identities and discourses. Outer space, like international relations, is a global space always socially and locally embedded. There is nothing out there about outer space. It exists because of us, not in spite of us, and it is this that means that it only makes sense in social terms, that is, in relation to our own constructions of identity and social location. In this chapter, outer space is the problematic to which I apply a gender analysis; an arena wherein past, current and future policy-making is embedded in relation to certain performances of power and reconfigurations of identity that are always, and not incidentally, gendered. Effective and appropriate behaviour in the politics of ourer space is configured and prescribed in particularly gendered forms, with heteronormative gender regulations endowing outer spaces hierarchies of technologically superior, conquesting performance with theif everyday power. It is through gender that US techno-strategic and astro-political discourse has been able to (re)produce outer space as a heterosexualized, masculinized realm. Heteronormativity K 1NC 2. The drive to colonize space precludes queer identities and concretizes sexual difference. This reinforces heterosexism and turns women into commodities. Casper and Moore 95 (Monica J. , Ph. D in sociology from the University of California, San Francisco, feminist scholar and researcher on reproductive justice. Lisa Jean, Ph. D in sociology from the University

Russian Composers Essay -- essays research papers fc

  Ã‚  Ã‚  Ã‚  Ã‚   Russian composers are often mentioned in history as the most influential in the world. With style unlike any other, Russians are able to capture mood through a unique ability to capture exactly what they feel. Exactly how the Russians are able to do this is unknown, though through this, the greatest composers have turned out to be Russian. Tchaikovsky, Rachmaninoff and Shostakovich are all able to write and portray the most detailed feelings and moods, and it is to them that we owe the advancement of all music. Tchaikovsky is one of the most beloved composers in history. An inspired craftsman of melody, orchestration and tonal color, he wrote in an astonishing variety of musical forms, from symphonies to ballet scores to concertos (Sadie, 94). His life and work are the stuff of legend, and his personal struggles are almost as well recorded today as the methods by which he created his music (Osborne, 77). He was born in Votkinsk, Russia in 1840, and was initially trained in music by a French governess (Mason, 70). At ten, he moved to St. Petersburg, where he studied law and enrolled in jurisprudence school (Ewen, 72). After his graduation in 1859, he briefly held a job as a government clerk, but soon threw out that career in favor of his musical pursuits’ (Osborne, 77). Tchaikovsky entered the St. Petersburg Conservatory in 1861 and studied composition with Anton Rubinstein, then the most famed pianist and composer in Russia. Graduating in 1856, he found a position as a teacher at the Moscow Conservatory and began to write minor overtures, quartets and a larger symphonic work (Sadie, 94). In 1876, Tchaikovsky entered into a relationship, which would dominate most of his career as a composer. A wealth widow, Nedezhda von Meck, had heard that Tchaikovsky was in financial straits and without ever meeting the young musician, commissioned several works from him with pricey fees attached. Soon, she put the composer on a fixed allowance, which covered his basic living expenses, and this arrangement lasted for the next thirteen years, without the two ever meeting. By Madame von Meck’s generosity, Tchaikovsky was able to devote his energy to composition without hardship. Madame von Meck deserves the gratitude of every music lover who cherishes the work of this great composer (Mason, 70). In 1877, Tchaikovsky was married to Antonia... ...ed years. What do they all have in common? There is no documented reason, except that the all are Russian and both Rachmaminoff and Shostakovich probably studied Tchaikovsky works and this possibly influenced their own personal style. These composers should be considered the greatest composers as their music lives inside everyone alike, young and old, every race and nationality and it shall continue as we continue to honor these three great composers, Tchaikovsky, Rachmaninoff and Shostakovich.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   WORKS CITED Ewen, David. Composers of Tomorrows Music. New York: Dodd, Mead & Company, 1972. Mason, Daniel. The Romantic Composers. New York: Macmillan Company, 1970. Osborne, Charles, ed. The Dictionary of Composers. New York: Taplinger Publishing 1977. Sadie, Stanley, ed. The Norton Grove Encyclopedia ofMusic. New York: W.W.Norton & Company, 1994. Salzman, Eric. Twentieth-Century Music: An Introduction. New Jersey: Prentice-Hall, 1974. Williams, Edward. â€Å"Shostakovich, Dimitri† World Book Encyclopedia: World Book,1992.

Aa Meetings Essay 2

Reaction Paper SAB 110-02 I first attended AA meetings as a requirement while I was in outpatient treatment in 2002. So when I learned that I had to go for a class assignment, I thought I would be comfortable attending a meeting. I was going with the intent on just sitting in the back and listening. The meetings that I had gone to in the past were held at the treatment center where I was seeking help. For this assignment, I went to a group meeting at a prominent church in south Charlotte. Once inside I was greeted with lots of hugs and handshakes, this is when my plan changed. I was asked if this was my first time attending a meeting with every other introduction. All of the feelings of being nervous I had years ago from going to my first meeting, started coming back on me. This was a large group of middle age men and women, with little or no diversity within the group. The meeting began with the reading of the 12 steps, the 12 traditions followed by the Serenity Prayer. After the readings, one thing that surprised me was how the large group divided up into three different groups. One group for women, an open group for beginners, and a closed meeting for men, I stayed in the closed meeting. The topic of discussion on this night was on recovery and service. While I was listening to people talk about how long they had been in recovery, and how attending meetings several times a week for many years had kept them sober. Others spoke about how they do service work. One gentleman talked about being in recovery and that he felt they were only able to remain sober because they became active in service and helping others. I got involved in the discussion and stated that this was my first time in a meeting in nine years. I felt like the next few people to speak was a direct response to what I had said, it made me feel uncomfortable. I was active in service and unity during my first few years in recovery, but I personally believe that a person should not have to be in recovery for the rest of their life once they become sober. AA works very well for some people, and a lot of people either find it ineffective, or they turned off by it. I respect the opinions and perceptions of those that do. Recovery is not something that you can force on someone. What works one individual made not do the same for someone else. The next meeting I attended was a NA meeting. This was the first time that I had been to a meeting, but I was not nervous attending a meeting. The meeting was held at a different church, but in the same area of the AA meeting. I was quite surprised when I went inside. There was a wide range of diversity in this meeting, as it relates to age, socioeconomic background, profession, educational level, and gender. One thing that was caught my attention was the number of high school age people who were there. The meeting began much like the AA meeting did with the reading of the steps, traditions and the serenity prayer. This was an open discussion meeting. There were two teenagers who were there together, who talked about using the day before. One of them mentioned that they were jealous of their friends at school. The reason she gave was that how her friends could use drugs and maintain self control, but she was the one to lose it. There were a few things in this NA meeting that I learned. First was, when discussing your drug usage or your drug of choice you don`t mention the name of the drug. It was also stated to keep the conversations about narcotics and not alcohol, which surprised me, being that this was my first NA a meeting, I have talked and listened to addicts and recovering addicts many times before but sitting in on a meeting touched me differently. I felt more comfortable attending the AA meeting, mainly because I had been to some in the past. Also the NA meeting did not seem to be as organized as the AA meeting. People would get up and walk out to smoke while someone was talking. Another distraction that took away from the meeting were people talking about other topics other than addiction. Overall the meeting was informative and the people were very nice and like a close knit family. I choose to attend an Al-non meeting, and I enjoyed this experience the best. I did not know what to expect going in, but was put at ease from the kindness shown by the people. This was an opening meeting and open discussion. This group was made up of mostly middle age upper class females, with one couple. They started the meeting with some group business and announcements, after that I thought I was in a AA meeting, The topic was on the holidays and how to cope. When people talked about being in recovery, they were speaking about themselves. I did join in on the discussion and stayed a few minutes after the meeting to ask some questions about the group. I could see myself going back to Al-non for support if I had issues with or was affected by a friend or family member drinking. I got some very good insight and information from all three meeting, but the Al-non seemed to be the one that was the most sincere. Unlike at other meetings for addicts themselves, the 12 steps in this meeting did not seem to take top priority, but rather the group help seemed most important to Al-non. They closed the meeting with the Lord prayer and invited me to come back.

Employment Prospects at the Department of Homeland Security

Amongst young individuals contemplating their career aspirations, those who consider a career in government service are hardly a majority. However, government service covers a broad range of employment opportunities. These opportunities find use of almost any discipline or degree imaginable. The Department of Homeland Security is no exception. Despite being the youngest of the U. S government’s federal agencies, the DHS is one of its largest, concerned with coordinating efforts with other agencies and private industry to obtain and enhance the security of the American homeland.(Jones, 2006) As such, the Department of Homeland Security is also the fastest growing and most occupationally diverse of the federal agencies. Despite the economic recession, the employment opportunities within the federal sector have continued to grow since 2001, particularly in areas of civil employment within the executive branch. (Riechmann, 2009) This job growth is credited largely to the emergence of the DHS, which created a demand for a broad range of individuals with a diverse set of skills and talents pertinent to its duties.Furthermore, it is interesting to note that the American Recovery and Reinvestment Act that the Obama administration has recently signed calls for increased funding to create job opportunities. A majority of this is in the private sector, but a substantial amount (about 3 billion U. S. dollars) is directed towards jobs in the DHS as well (DHS, 2009) The Bureau of Labor and Statistics projects job growth in the entirety of the homeland security sector to be about 42% (Stone, 2009b) The DHS emerged as a result of the Homeland Security Act of 2002, which was passed as a response to the successful attacks known as 9/11.Kyle Stone, editor of the civilian government employee community resource GovCentral notes that in effect, the DHS represents the â€Å"centralization of hundreds of smaller U. S. government industries,† and college graduates can rea sonably conclude that the DHS is less a specialized branch with specific functions, but an organization with broad range in spite of the specificity of its goals. The DHS oversees the U. S. infrastructure, technology, transportation, borders and a diverse array of research projects and scenario planning initiatives in the interest of promoting and developing homeland security.(Stone, 2009; Stone, 2009a; Gressle, 2004) Hutton and Mydlarz (2004) mirror Stone’s observation, noting that the DHS is a coordination of various skill sets. As such, they note in their guide to careers in homeland security that opportunities exist for almost any field imaginable. Number-crunchers and pattern specialists face prospects in the area of information analysis, while science majors can, with further study, find themselves in the area of radiological, biochemical, radiological and nuclear defense.Furthermore, security needs are highly specific in the areas of aviation and transportation infrast ructure. As such, the DHS is a large pool of employment opportunity to be tapped by fresh graduates. Still, there are many who consider the Department of Homeland Security no better than any other area of government service, and as such regard it with the similarly dim view accorded to other federal branches. Riechmann (2009) notes that in the face of recession, federal jobs have remained stable with regards to insurance and health care benefits as well as employment security.As such, the popular assumption that the private sector is a more lucrative area has been destabilized by recession, making federal jobs fare better to those who feel uncertain about their financial and employment welfare. Between the rapid growth of the homeland security sector in years recent and yet to come, the number of jobs present to a diverse set of educational disciplines and the stability of benefits and security of employment, the Department of Homeland Security proves to be full of opportunity, maki ng it an ideal start for college graduates uncertain as to where to find a promising career.REFERENCES Jones, E. (2006) â€Å"Careers in homeland security: Many jobs, one mission. † Occupational Outlook Quarterly. Riechmann, D. (2009, February 2) â€Å"As unemployment rises, Uncle Sam has jobs. † Associated Press. Retrieved online on July 22, 2009 from: http://www. foxnews. com/wires/2009Feb02/0,4670,FedsPaddingPayrolls,00. html Department of Homeland Security. â€Å"The American Recovery and Reinvestment Act of 2009. † DHS. Gov Gressle, S. S. (2004, January 14) â€Å"Department of Homeland Security: Organization Chart. † Congressional Research Service. Retrieved online on July 22, 2009 from: http://www.ndu. edu/library/docs/crs/crs_rs21366_14jan04. pdf Stone, K. (2009a). â€Å"Growing Federal Jobs: Homeland Security. † GovCentral. Retrieved online on July 22, 2009 from: http://www. govcentral. com/benefits/articles/2055-growing-federal-jobs-homela nd-security Stone, K. (2009b) â€Å"The 9 Fastest Growing Gov’t Industries. † GovCentral. Retrieved online on July 22, 2009 from: http://www. govcentral. com/benefits/articles/2047-the-9-fastest-growing-govt-industries Hutton, D. B. & Mydlarz, A. (2003) Guide to Homeland Security Careers. Barron’s Educational Series: Hauppage, New York.

Starbucks SWOT Analysis

Starbucks SWOT Analysis Introduction The Starbucks Corporation has expanded its operational capacity by establishing its business across all regions of the world since it began its operations in 1971 in Seattle.Advertising We will write a custom essay sample on Starbucks SWOT Analysis specifically for you for only $16.05 $11/page Learn More The company’s revenue has expanded greatly with direct operations in more than 60 countries across the world currently. As at the end of 2012, the revenue of the company stood at $13.29 billion, with the company’s profits crossing the billion dollar mark to reach $1.38 billion. The paper presents a SWOT analysis of the Starbucks Corporation by focusing on the internal environment of the corporation and the external environment. In the analysis, the paper presents an assessment of the operational conditions within and without the organizations. The paper also assesses the possible impacts of these operating conditions or strategies on the competitive positioning of the company in the industry in which it operates. Strengths Research ascertains that the corporation has managed to establish itself as a brand that is highly respected in the industry across the entire world. The basis for brand positioning in the company began with the managements decisions to concentrate and dominate the North American Market, which is one of the wealthiest markets in the world. This has been followed by the aggressive opening of new stores across the world, especially in the first decade of the 20th century. At a certain stage in 2005, the company managed to open stores at the rate of 32 per week. This depicts the aggressiveness of the top management of the company. It denotes the desire of the management to expand the brand across the world (Shah, Thompson, Hawk, 2006). Therefore, it can be noted that the company sought to increase its presence in the markets in which it had penetrated, increasing the corporation’s chan ce to establish a larger customer base in its operating regions (Shah, Thompson, Hawk, 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More As of today, the Starbucks Corporation enjoys the largest market share in the global coffee chain industry, having been rated as the largest coffee chain store across the globe. The ability of the company to attain this position is attributed to the aggressive expansion strategy in the management of the company. Under its Chief Executive, Howard Schultz, the company is planning to open more stores. This is bound to help the company to cement its position not only as the largest, but also the most widespread brand in the coffee chain industry across the world. This is an indicator of strategic and visionary leadership, which is critical in the substance of business operations in a competitive business environment. However, the company needs to learn how to moderate its pace of expansion by assessing the economic conditions (Mangold, 2012). The company has also been able to build its capacity around the production of different coffee brands. Among these coffee brands is specialty coffee. Patterning the strong coffee brands in the company is the fact that the company has created a customer friendly environment in all its stores, which is depicted by the friendly employees and premium music. This is a marketing strategy that enhances customer experience and satisfaction. The sound financial record is another important thing to note as far as the competitiveness of Starbucks is concerned. The company has been witnessing an incremental growth in profits due to sound management policies. The increment in profits had risen to 14% as at the end of 2012 (Shah, Thompson, Hawk, 2006). This is a remarkable performance considering the recent economic crisis that affected its major markets. This enables the company to maintain a hi gher percentage of return on investments. This puts the company far much higher than its competitors (Mangold, 2012).Advertising We will write a custom essay sample on Starbucks SWOT Analysis specifically for you for only $16.05 $11/page Learn More The deployment of strategic human resource management practices in the company enables the company to record a higher level of employee satisfaction. Starbucks gives its values a lot of benefits such that they are not easily poached by competitors. This implies a low rate of employee turnover and a higher rate of employee efficiency and quality delivery (Mangold, 2012). Weakness In as much as the brands of the company are highly rated, one of the main undoing for the company is that most of its brands are offered at higher prices than the competitor brands. Therefore, an economic evaluation of the coffee brands in the market ends up resulting in higher ratings for competitor brands. The company should reconsider the fair adjustment of the pricing rate for its products, although it is bound to have a negative effect on return on investments (Mangold, 2012). The company has a poor record of embracing sustainable practices. Starbucks still appears in the news for embracing unethical practices like tax evasion and exploitation of its suppliers in the modern economic environment where most companies are striving to gain the ‘green’ tag. The company is bound to lose touch with its customers if such practices continue to be witnessed. The company needs to hasten the rate at which it is embracing ethics and corporate social responsibility. This begins with the establishment of mutually beneficial relationships with its suppliers for the sake of sustainability in supplies (Mangold, 2012). The operation of the company depends on products, whose prices keeps fluctuating. The company has no capacity to control the prices of coffee beans. Therefore, frequent rises in the prices of coffee ar e caused by natural and economic forces in the international market. Therefore, the estimation of coffee prices as the major product used by the company is quite challenging. However, the fact that the company has operated in the industry for an extended period of time means that it can use its records to project on the future prices of the coffee beans. This enables the company to adjust its operations for the sake of sustaining its profitability (Mangold, 2012).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Opportunities The emerging markets offer a great opportunity for the company. In the recent times, the company has been seen extending its operations in the Asian region, Eastern Europe, South America, and the Middle East region where most economies are experiencing a transition from low to middle and from middle to large income economies (Shah, Thompson, Hawk, 2006). The concentration of the company in producing coffee brands has aided the company to attain a commanding position in the market. However, there are opportunities for growth and expansion through broadening the range of products that are offered by the company. This strategy has been under implementation in Starbucks’s mother market. Some of the products that can be introduced by the company include energy drinks, fast food offerings, alcohol, and juices (Shah, Thompson, Hawk, 2006) Starbucks does not only focus on operating its coffee houses, but it also develops business partnerships with other retailers who help the company sell its products. The development of such strategic partnerships with more retailers like supermarkets and restaurants should be embraced (Curtis Williams, 2008). Threats There is immense competition in the coffee chain market. Starbucks faces immense competitive pressure from other world’s renowned restaurants and chain stores. These include McDonalds, Caribou Coffee Company, Dunkin Brands Group, Costa Coffee, Nestlà © S.A, and Green Mountain Coffee Roasters. These companies offer a wide variety of coffee, thereby causing a good level of competition for customers. Most of them, like Macdonald’s, are at a higher advantage because coffee is not their main product offering. Competition is worsened when it comes to the other local competitors who offer coffee at a relatively lower price. Moreover, customers seem to be more familiar with the menus in local cafes. There is a high probability of significant loss in market share without diversification of the range of products and product offering to the customers (Mangold, 2012). According to Mangold (2012), the inability of the company to predict and control prices of dairy products and coffee products is another possible impediment to the successful operation of Starbucks. The prices of these products are often externally controlled, implying that the company is only left with the option of responding to price changes. Venturing in other product offerings can serve as a key strategy for cushioning the company from this threat. This impediment can be related to constant political and economic challenges that are witnessed in the developing market economies from which the company gets most of its supplies, especially coffee. The fact that the company has established a strong brand across the world implies that it has many admirers. This has resulted in cases of copyright infringement that involve the illegal use of the Starbucks trademark by other businessmen in the industry. This a lso translates to a possible loss in market share if the company does not enhance a crackdown on such businessmen (Mangold, 2012). Conclusion From the analysis conducted in the paper, it can be concluded that the establishment of stronger brands and expansion of the company into other markets has been key in maintaining Starbucks’s market share. This has sustained the competitiveness of the company. References Curtis, T., Williams, J. (2008). CIM coursebook 08/09 marketing management in practice. Burlington: Elsevier Ltd. Mangold, C. (2012). Starbucks: Success strategy and expansion problems. Berlin: GRIN Verlag. Shah, A. J., Thompson, A. A., Hawk, T. F. (2006). Case 29: Starbucks’ global quest in 2006: Is the best yet to come? In Thompson, A. A., Strickland, A. J., Gamble, J. E. Crafting strategy executing: The quest for competitive advantage- concepts and cases. New York, NY: McGraw-Hill/Irwin

19 Examples of the Best Marketing Campaigns on the Internet

19 Examples of the Best Marketing Campaigns on the Internet Marketers are always looking to be inspired by the most innovative and creative campaigns. Even if we work in â€Å"boring industries† or without big budgets†¦ There’s something inspiring about seeing others in our profession pull out the big guns and launch a brilliant  marketing campaign like no one’s ever seen before. You can’t help but wonder what your creativity could unleash if you weren’t bound to typical marketing constraints like lack of budget, broken collaboration, managerial apprehension, and general project management hurdles that come along with planning campaigns with a lot of moving pieces. Go ahead, let your imagination fly. These real-life examples of the best marketing campaigns are bound to get your creative juices flowing. But first, download this marketing campaign planning bundle  to help you overcome some of the marketing constraints listed above. These templates *might* not be able to magically unlock some pot of cash to increase your marketing budget or instantly solve all your communication problems, but they’ll certainly help you plan your next marketing campaign more efficiently. You’ll find: An Annual Marketing Budget Template  to plan the financial aspects of all your marketing. A Marketing Plan Outline  to lay a good foundation for all your campaigns. A Marketing Campaign Checklist  to kick off your project right. A Marketing Project Management  Calendar to plan your entire strategy. The Most Creative Interactive Marketing Campaigns Data, technology, and new platforms have given marketers the ability to adjust and respond to customer actions in real-time. These marketing activities often fall into the category of â€Å"interactive marketing† and give individuals a unique, one-on-one exchange with a brand that wouldn’t otherwise be possible. Examples of interactive marketing campaigns include: Contests Quizzes, polls, and surveys Events and experiences And more†¦ Let’s break down some awesome examples of uber-creative interactive marketing campaigns. SNCF: Europe, It's Next Door This interactive marketing campaign from France’s national railway system encouraged Inter-European travel by giving individuals a sneak peek at what was happening around other cities in real-time. The company set up a series of doors which opened to two-way video screens. Individuals on the other side were located in a city across Europe. The video allowed individuals to interact with each other in a unique and engaging way. The campaign drew people into the idea of traveling to a new city and raised awareness that SNCF could make that trip a reality. Key Takeaways for Marketers: Go beyond video by exploring two-way video communication. Record the experience so it can be used for additional marketing opportunities. Make sure your marketing campaigns also achieve organization goals. Heineken: Go Places Heineken launched the first â€Å"Go Places† campaign in 2016 with the aim of highlighting the company’s unique personality and company culture to prospective employees. The first campaign allowed individuals to partake in an interactive interview†¦ a sort of â€Å"choose your own adventure† combined with a strengths finder outcome. Following the interactive questionnaire, individuals are given their results and encouraged to apply for a position with their LinkedIn profile. Key Takeaways for Marketers: Marketing campaigns can sell the company, too. Not just the product. People love personalized results. Showcase real employees when possible. Expedia: Explore Great Britain The Expedia microsite is an interactive video  that allows watchers to toggle between British cities as five different hosts give tours of their cities. Upon completing the video, Expedia gives a custom itinerary based on how much time you watched each location’s video. The custom itinerary provides lodging recommendations and what to see and do in each city. The video jumps from location to location seamlessly and offers viewers a customizable experience that makes you want to watch several times so you don’t miss anything. Key Takeaways for Marketers: Provide a unique offer at the end to encourage people to complete the video. Tie in real business results to show to campaign’s worth. Utilize a microsite to ensure a great user experience. Waze: On the Road Waze took all of their data and leveraged it into an item of sponsored content with the New York Times. The data presented interesting trends in how we drive, when, and to what locations. What makes this content interactive is the company added quiz functionality to test the reader’s smarts about trends in driving. Key Takeaways for Marketers: Interactive marketing doesn’t have to be overly complicated. Data can be used to create interactive marketing tools/quizzes for marketing purposes. Partner with another company to increase reach.

Safety management Essay Example | Topics and Well Written Essays - 250 words

Safety management - Essay Example Moreover, drums that have been made with non-combustible and absorbent materials such as vermiculite are recommended to avoid any cases of leakage. The drum should therefore undergo thorough sealing. It should then be labeled DANGER CHEMICAL PCB WASTE and should be written in English or the understood language. PCB containers are not supposed to be stacked and should be well secured from any form of insecurity. Firefighting materials should also be ready in case of any fire. Upon disposal, the PCB materials should undergo incineration of temperatures above 1,100Â °C. In addition, there should be a mean radiance of 2 seconds with minimum access to oxygen content of 3%. After decontamination, the excavator should be removed from the site by a fork lift that should be positioned away from the contaminated building. Using the fork lift, the excavator should be lifted and transported to the necessary site where further decontamination process should be carried on to ensure zero tolerance of contamination. Published under the Waste Disposal Ordinance (Cap.354) Section 35. (2014). CODE OF PRACTICE ON THE HANDLING, TRANSPORTATION AND DISPOSAL OF POLYCHLORINATED BIPHENYL WASTE. Environmental Protection Department Hong Kong,